TechnoCloud

Could Joost be the future of television? This venture, formerly known as the Venice Project has Janus Friis and Niklas Zennström behind it. These are the people who brought you Kazaa and then Skype. Read more here.

After Bill Gates’ explained his view on DRM to a group of bloggers, Steve Jobs has set out his vision for a DRMless world. At first sight it might seem that they’re both saying the same thing - i.e. that as content distributors, they perceive DRM to be an impediment to progress and not in the interests of the consumer. However, this interview with Bill Gates suggests that their positions are more divergent. To be fair, the interview with Bill Gates was over a year ago and it’s possible that in the intervening period Microsoft’s experience with Zune have left him with a slightly different feeling.

Anti DRM groups, such as Defective By Design have taken the views expressed by Jobs and Gates as support for their position. For another view on what’s happening in the music industry with regards to DRM, read this, which is written from a pro-DRM stance.

Google have used their blog to reveal more about the proposed direction and integration of YouTube and Google Video.

Far from killing the golden goose that is YouTube’s audience, YouTube is to remain its own identity, but with increasing use of Google’s monetisation tools. YouTube delivers the traffic, Google monetises it.

Naturally, Google Video will start including more results from YouTube, although Google will retain its catchall independence by adding as many sources of video as possible. How long before video is added to the hallowed homepage tabs in the UK along with images, groups, news, etc.? (Update: it is already in the US)

Interestingly with video content proving increasingly pervasive online, Google Adsense are running an Adsense video test as it attempts along with many others to find the sweet spot in terms of monetising video often played outside the host site through embedded media players such as YouTube’s.

More about this on the Adsense blog.

Another online conversion tool has launched - Hey!Watch.  Unlike Zamzar, this tool is video only, but they’ve used RSS and a RESTful API to provide automation capability.