TechnoCloud
marketing
Demand It and they will come
Low budget horror ‘Paranormal Activity’ from Paramount Pictures has been using events website Eventful’s ‘Demand It’ feature to market the film. ‘Demand It’ uses social networks to build local and national demand for the likes of films, musicians and plays. This has helped Paranormal Activity to increase its original release to just 200 cinemas to … Continue reading
Gorilla Marketing
The Uganda Wildlife Authority is using an innovative approach to raise awareness of and funds for endangered gorillas. The ‘Friend a Gorilla’ website allows users to become friends on Facebook with their chosen gorilla for $1. The gorilla will then appear in their friends list and its status updates will appear in their news feed. … Continue reading
Atlantis found, then lost again
In a nice piece of publicity for Google Earth, Google responded to speculation that the fabled Atlantis had been found just off the coast of Hawaii. Update: looks like I lost it too, it’s actually off the west coast of Africa, only it’s not if you see what I mean… The ordered lines certainly looked … Continue reading
Esquire gives e-inkling of the future
To celebrate its 75th anniversary edition, Esquire magazine wanted a truly standout cover. As you’ll see from the embedded video below, they certainly achieved that despite the limitations of the animation, which resembles one of the earliest animated gif banners. The limited edition cover came at a cost. Although the official figures have not been … Continue reading
Viral gold revealed at the Lastminute
Regular readers will know that I admire a well executed viral marketing campaign. It’s a pity that I heard about it before I saw it denying the neat twist at the end as the brand was revealed, although it doesn’t really detract from the entertainment. So, if you don’t want to know what it’s marketing … Continue reading
Grass roots widget marketing
Do people think widgets grow on trees? Actually, it’s the other way around with an unusual, but laudable, promotion from ABC and the Arbor Day Foundation whereby for every ten times a video is viewed through the widget is viewed a tree will be planted. While I’m not a fan of the execution of the … Continue reading
Bob Dylan goes viral
Like Elvis, Bob Dylan seems to have no limit to the number of Greatest Hits variations he can release. I can remember as a child listening to my parent’s Dylan compilation in the car some 20+ years ago and the old master is at it again with a single CD or ‘deluxe’ version with 3 … Continue reading
MeeVee released into the wild
In the reveal-all world of social networking, it’s no surprise to find a widget that allows you to share your TV viewing preferences on the web. The MeeVee listings service has developed a neat little Flash widget built on its listings and recommendations service. It works as a loyalty tool as well as a marketing … Continue reading
Ad remixes you won’t forget
One of the pieces of feedback from my audience session with Sky+ users was that they skip nearly all TV advertising. I’m betting if the ads were as engaging/distubring as the remix below then they would watch them (and they are looking at the YouTube stats). I for one can’t get E-e-e-sure out of my head (and … Continue reading
Who wants to be a millionaire?
Netflix are offering a $1m prize to the first person who can achieve a 10%+ improvement in their recommendation engine. They are making available sections of their ratings database and stress that all data is anonymous – after all they wouldn’t want an AOL data leak on their hands… The standard Netflix model, as with competitors Blockbuster and … Continue reading
