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advertising
Google Adsense trial
In a post last year, I explained that I was looking to run an ad trial on the site to test ad optimisation service Pubmatic as a way to test it for some much larger sites. That test is now over, partly as this site doesn’t really get the traffic to provide precise enough data, … Continue reading
Esquire gives e-inkling of the future
To celebrate its 75th anniversary edition, Esquire magazine wanted a truly standout cover. As you’ll see from the embedded video below, they certainly achieved that despite the limitations of the animation, which resembles one of the earliest animated gif banners. The limited edition cover came at a cost. Although the official figures have not been … Continue reading
Adding Google Adsense on WordPress.com
After several hosting hiccups in the last few months, I have been considering moving back to the free version of WordPress available at WordPress.com. (The hosting service will remain nameless for now as they have been responsive in fixing the problems, if only they’d prevent them happening…). As you’ll see on the sidebar, I have … Continue reading
Viral gold revealed at the Lastminute
Regular readers will know that I admire a well executed viral marketing campaign. It’s a pity that I heard about it before I saw it denying the neat twist at the end as the brand was revealed, although it doesn’t really detract from the entertainment. So, if you don’t want to know what it’s marketing … Continue reading
Quality, not quantity of social networking stats
A recent post seems to have struck a chord with Google with ‘Lies, damn lies and social networking statistics‘ currently among the top few positions on Google in a number of markets for the search term social networking statistics. As an update, Wired claimed in March 2008 that MySpace had an average growth rate of … Continue reading
Straight down the Pubmatic
Although TechnoCloud doesn’t normally carry advertising, I’m going to make an exception to test out a new service, Pubmatic, for consideration on some higher profile sites. The service claims to optimise between ad networks you are a member of as well as ad colour to calculate the highest return. I’ve selected a small ad unit … Continue reading
Google’s cash cow moves into action
The likes of Commission Junction and TradeDoubler should be stirring their tea nervously, with news that Google is moving into the world of affiliate marketing. The AdSense blog reveals that they are now ‘accepting applications for new referrals beta’, leading to a flood of chatter in the blogosphere . Cost-per-click advertising has been one of … Continue reading
Pimp My Blog
MTV parent Viacom is allowing web users to embed videos from a number of MTV sites, including Pimp My Ride, into their web spaces. This comes at a time when Viacom requested the removal of 100k+ clips from YouTube. While this move shows Viacom’s desire to control the source of their content on the web, … Continue reading
From page views to old news
Interesting post from Micropersuasion adding to the growing questioning of page views as a meaningful metric. Given the growth in technologies, such as Ajax and even humble old Flash, which allow users to interact with page content without refreshing the page, the page view was already on questionnable ground – not that the industry could agree … Continue reading
