Demand It and they will come

Low budget horror ‘Paranormal Activity’ from Paramount Pictures has been using events website Eventful’s ‘Demand It’ feature to market the film.

‘Demand It’ uses social networks to build local and national demand for the likes of films, musicians and plays. This has helped Paranormal Activity to increase its original release to just 200 cinemas to a nationwide US release after reaching 1 million ‘demands’ for the film.

Of course crowdsourcing demand for content is nothing new, with a number of innovations in the music industry to allow fans to make micropayments to invest in getting a new album produced. All the same, the 1m figure is notable for its scale and shows the power of social networks and the internet to find an audience.

See what’s in demand here.