TechnoCloud
Archive for November 2009
Demand It and they will come
Low budget horror ‘Paranormal Activity’ from Paramount Pictures has been using events website Eventful’s ‘Demand It’ feature to market the film. ‘Demand It’ uses social networks to build local and national demand for the likes of films, musicians and plays. This has helped Paranormal Activity to increase its original release to just 200 cinemas to … Continue reading
Google books deal nears
Google has made concessions to publishers by scaling back some of its plans to digitise millions of out-of-print works from US libraries. Google is nearing a book deal in the US with publishers and writers. The number of books it will digitise has come down by 60%, following the exclusion of most foreign language books, … Continue reading
Google AdMob handed
Google has announced an agreement to acquire AdMob, the mobile ad network and technology provider, for $750 million in stock. The move increases further Google’s share of the advertising market after 2007’s key acquisition of DoubleClick and the mobile market after the launch of its rapidly growing operating system, Android. With mobile advertising still in … Continue reading
U2 Tube
YouTube’s latest experiment at live broadcasting, the decidedly A-list U2 concert from the Rose Bowl attracted a broadcast size audience of 10m. Given its premium content, it’s too early to say whether this is a tipping point for internet video or indeed YouTube’s live broadcasting ambitions, but nonetheless it’s an impressive figure. The concert was … Continue reading
GQ iPhone
Condé Nast are repurposing the entire December issue of GQ, with the same ads and articles, into an iPhone app. The app will be launched the same day the print issue will appear and will be priced at $2.99, two dollars less than the print version. The app will also include e-commerce, audio and video … Continue reading
Home in on Button
If, like me, only a cruel lack of opportunity prevented you from being crowned F1 World Champion in Jenson Button’s place, then help could be at hand with Real Time Race. This is a system that allows players to drive alongside the actual drivers in real-time as you watch the race. The technology maps the … Continue reading
OneBox to rule them all
Google has entered the online music market with a new service for finding and buying music online, OneBox, through a partnership with music sites Lala and MySpace-owned iLike. The US-only service allows people to search using song titles, artists or snippets of lyrics. The songs are then available as ad-supported streams and paid downloads. As … Continue reading
