TechnoCloud
Archive for October 2009
Comes with Spotify
Another week, another Spotify business model, this time a bundled subscription to Spotify’s premium service on HTC’s Hero Android Smartphone which is available on the UK’s 3 network. For a £35 a month tariff, plus a £99 fee (similar to iPhone pricing), users get two years of Spotify’s premium service included in the deal. They … Continue reading
There’s an app store for that
Just when you thought app stores could not appear on anything else, it seems ‘The Ultimate Driving Machine’ wouldn’t be complete without its own app store. The BMW app store is just a concept for now, but the apps on offer covered the likes of multimedia travel guides, games and inevitably social networks. So, if … Continue reading
Kindle International
Amazon’s much anticipated international version of the Kindle has finally been launched. Initially sold through Amazon.com, it is priced at $279 and will ship from 19th October. The international version is the smaller six inch screen Kindle 2, as opposed to the larger Kindle DX only available in the US, and will run on 3G … Continue reading
Spotify iPhone app’s mixed reviews
The Spotify iPhone app has finally been approved by Apple, providing streaming, and more limited offline, access to Spotify’s music catalogue for premium users of the service (£9.99). It’s been interesting to see the mixed reviews to what is an impressive service, if you’re willing to accept the price that is. Despite making it clear … Continue reading
Once you click, you can’t stop
The challenge in getting users to click on ads is well known, but an inspired piece of creative for Pringles plays on this by including a mini-story within the ad which reveals itself through a seemingly never ending number of clicks (I gave up at 20), earning itself a gold Cyber Lion award in the … Continue reading
Gorilla Marketing
The Uganda Wildlife Authority is using an innovative approach to raise awareness of and funds for endangered gorillas. The ‘Friend a Gorilla’ website allows users to become friends on Facebook with their chosen gorilla for $1. The gorilla will then appear in their friends list and its status updates will appear in their news feed. … Continue reading
