TechnoCloud
Archive for June 2008
Google tightens the net over Yahoo
Yahoo have followed up their initial trial with Google’s search technology in signing a non-exclusive deal to carry Google ads on Yahoo properties in the US and Canada. The deal also includes moves to improve interoperability between the companies respective instant messaging services. Understandably the move has provoked a huge reaction in the blogosphere given … Continue reading
Viral gold revealed at the Lastminute
Regular readers will know that I admire a well executed viral marketing campaign. It’s a pity that I heard about it before I saw it denying the neat twist at the end as the brand was revealed, although it doesn’t really detract from the entertainment. So, if you don’t want to know what it’s marketing … Continue reading
Getting a good REP
Interesting to read that the Google, Microsoft and Yahoo! have collaborated on standards for Robots Exclusion Protocol (REP) – in simpler terms, the code you use to tell search engines not to spider a particular page or section. The full details are available here. Similar to Google’s guidelines for Webmasters, it would be helpful to … Continue reading
