Although TechnoCloud doesn’t normally carry advertising, I’m going to make an exception to test out a new service, Pubmatic, for consideration on some higher profile sites. The service claims to optimise between ad networks you are a member of as well as ad colour to calculate the highest return.
I’ve selected a small ad unit in the sidebar in a prominent enough place to notice, but small enough hopefully not to be too obtrusive.
I’m signed up with Google Adsense to get underway, but will try to add another ad network or two to make it a more effective test. Update: AdBrite now also included.
So far, so good. It’s working and is showing some particularly garish colours which I certainly wouldn’t have chosen as part of my design, but do at least stand out.
As payback for seeing the ads, I’ll update you with the results.
You certainly notice them (have bright blue on my screen)! Will be interesting to hear the results. Wonder if those changes of colour are viable for big commercial sites, but do you have control over the colours which are used to match your design?
Posted by petep | May 27, 2008, 9:28 amYes, you can control the colours to set a single palette more in keeping with your own design. Does mean you can’t test colour optimisation.
Posted by Chris | May 27, 2008, 12:01 pmnice lurid green for me… neat idea though.
Posted by determinator | May 27, 2008, 3:36 pmHmm, I’ve set the colours to ‘blend in’. Let’s see what the changes are.
Posted by Chris | May 29, 2008, 2:46 pm