One of the pieces of feedback from my audience session with Sky+ users was that they skip nearly all TV advertising.
I’m betting if the ads were as engaging/distubring as the remix below then they would watch them (and they are looking at the YouTube stats). I for one can’t get E-e-e-sure out of my head (and my insurance is up for renewal this month!).
Shame the remixes are being taken down from YouTube “due to terms of use violation” as this is a great way of getting the social networking community to engage with your content and certainly cheaper than a 30 second slot during Coronation Street…
Disturbing is not the word…
I wonder if it’s the agency themselves or the client that is asking to take it down on YouTube. Short-sighted if you ask me as prelongs the life of the ad and helps it reach a different demographic.
Posted by Jake Anton | October 20, 2006, 9:49 amHi Jake – on reflection then, maybe the headline should have been: ‘Calm down dears, it’s just a remix’.
Posted by Chris | October 20, 2006, 9:54 am